Winner of the Greater London Training Award

Course Profile: Promoting Your Organisation (1 day)

In an increasingly competitive market, organisations providing social care and support are required to proactively market their service. The days of sitting back and waiting for the money to flow in are over. Failure to adopt a proactive approach to securing the financial future may in the longer term threaten the existence of the entire service

Learning Objectives:

By the end of this course learners should have understood:
  • the current climate and the need for active marketing
  • how to plan for a marketing strategy
  • how to put the plan into action
    •

    Content:
  • A brief overview of current funding resources & structures
  • Identifying funding agencies & potential partners
  • What are we offering and who is our market?
  • Is our service needed, and who are our competitors?
  • What is the extra value that we offer & how are we distinctive from others?
  • What is the image that we want to project?
  • How would our image best be projected? (to include brand identity)
  • Marketing principles and methods. (To include):
  • Networking
  • Conferences
  • Advertising
  • Face to face
  • Etc
    •

    Putting together information, brochures etc
    Testing the market and adapting to outcomes
    Personal presentation

    Working methods:

    Tutor presentations                     OHP                             Group Work
    Word storm                                Exercises                     Handouts
    Role Play                                   Word storm

    2nd floor, 42 Station Rd., Portslade, East Sussex, BN41 1AG
    Tel: 01273 414000 Fax: 01273 422777     e mail: admin@normanmark.net www.normanmark.net