Course profile: Customer Care

With the fierce competition in the provision of services, service users no longer have to simply “put up” with second rate services or services being delivered in an offhand, hostile or patronising manner. Everything that customers experience of a service contributes towards it’s reputation and the relationship that it builds with customers. This includes the quality of the letter that comes through the post, the face-to-face meeting with the organisation’s representatives, the contact with someone at the end of a telephone and a whole range of other indicators of how customers are regarded. This one day course aims to raise awareness of good customer care and thereby enhance the service being offered.